Iconic

Our latest innovation, a result of our collaboration with Birla Cellulose, showcases a blend of 60% post-industrial cotton and 40% virgin viscose. This unique blend, predominantly cellulosic, is crafted from a combination of virgin cellulosic and mechanically recycled materials. While the viscose component is derived from virgin material, the cotton portion is post-industrial, marking a significant breakthrough. It retains recyclability while introducing new sustainability standards with its mono-material characteristic.